senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Krys Optical Center's 'MIMIC' Celebrates Sight and The Self

02/11/2017
Advertising Agency
Paris, France
110
Share
Creative agency Les Gaulois' new spot for Krys Optical Centres follows a female protagonist's journey to discover more about her family and herself
Being born into this world, people never cease to compare you to your relatives. Your mother’s laughter, your father’s temper, your grandmother’s personality. What if –for once –you could be associated with yourself, just yourself ?

Krys Optical Centers are back on TV with a powerful campaign that speaks to every generation, tackling issues of self-assertion. The film “MIMIC” follows the evolution of Eva, from birth to her teenage years, until she becomes a well-rounded and confident 30-year-old woman thanks to her new glasses.

 
Each scene depicts a moment of Eva’s life where her personality traits are associated with her relatives: “being told you’re shy, just like your uncle, mimic your sister’s walk, following in your grandmother’s footsteps…”. Eva finally reveals herself as the grown woman she is with her new glasses that enhance her natural beauty. She has never been more herself.
 
With this film, Krys Optical Centres reaffirm the core value of their activity: committing to their client’s well-being with quality service and care for them at any age. 
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0