Kyrie Irving Gets His Game On in New Kids Foot Locker Week of Greatness Spot

Last week, Foot Locker released its 2016 Week of Greatness campaign featuring Tom Brady, Carmelo Anthony and JaRule.  As part of this campaign, the brand has also created a spot for Kids Foot Locker’s featuring NBA player Kyrie Irving. 

The kids’ spot, “Video Game,” opens with a boy playing NBA 2K on his mobile phone when he looks up to find that Irving is not only on his phone, but also right next to him at the mall. He approaches Irving and shows him how great he is doing playing as him in the game. After complimenting the boy on his Nike gear from Kids Foot Locker, Irving tells him his performance as the boy in a different video game isn’t quite up to par.