Lamborghini Celebrates the Power of the Supercar for 60th Anniversary Film

On the occasion of Lamborghini's 60th anniversary, its latest film celebrates the first supercar ever, the Lamborghini Miura.

The film by DDB Group Italy celebrates the Miura, the car universally recognised as the first supercar, presented by Lamborghini in 1966. A car that has been able to accelerate automotive evolution, inspiring many other manufacturers to surpass themselves and constantly innovate. This car is a real milestone: since then, in fact, the Sant'Agata house has never stopped pushing beyond not only performance, but also human possibilities through technological research that has always looked to the future.

Shot right where the Emilian company was born, to reaffirm its strong link with the territory, the film traces the history of the brand which is celebrating its sixtieth anniversary in 2023. The programming includes publication on Lamborghini's global channels, both digital and social, and use at special events such as motor shows and presentations.

Setting new standards and challenging the status quo: this is Lamborghini's DNA, the way the house has always faced the future. And it is this attitude that becomes the backbone of the brand's entire new communication strategy, summarised in the new tagline 'Driving Humans Beyond'.

The project was developed together with DDB Group Italy, which thus strengthens a ten-year collaboration with the brand.