Le Polish Bureau and Superunion Agency Craft Immersive Virtual Experience and Digital Art Space
The Temple was created in collaboration with a team of international artists and launched on WeChat as a virtual gallery and exhibition space to showcase their curated products, experiences, and works. It combines motion design, technology, and artistic expression to engage global audiences in a cutting-edge and innovative brand experience. It is designed to be a sanctuary for digital arts and self-expression, a place for infinite imagination and creativity, inspired by the ancient Daci Temple.
It is divided into three distinct areas: The House of Light, The Blossom Garden and The Infinity Tower. The different rooms within The Temple offer interactive experiences inspired by the rituals of the Daci Temple, including the release of a koi, interactive singing bowls, and water meditation.
The idea of a spiritual home outside the boundaries of time and space inspires its creative concept. The Temple's design incorporates digital art elements influenced by surrealism and invites visitors to embark on a journey of self-discovery and transformation through its use of colour, texture, and form.
“We pushed the limits of what is possible on mobile web browsers while keeping the experience fun and easy to use. A difficult but essential art.” Maciej Zasada, Le Polish Bureau managing director.
“It was a privilege to partner with Sino-Ocean Taikoo Li Chengdu and bring together technology and artistic craft in an immersive digital experience for the brand. This is a truly unique place that combines over a thousand years of history and cutting-edge modern retail, and our challenge was to capture and reimagine this sense of place, so it could be experienced from anywhere. It’s been a great opportunity to collaborate with contemporary artists, a dream for any designer, and also to showcase our expertise in experience design combined with creative technology.” Tim Brown, creative director at Superunion.
We were responsible for creating motion graphics easily accessible on any device, while maintaining an extremely interactive and immersive journey on the mobile web, including custom level-loading mechanisms to manage memory consumption and optimisation of game and physics logic for better performance. We also implemented a screenshot functionality, that was created in Next.js. It integrates with our canvas where all experience goes. We have adjusted all covers for screenshots and connected both sites into one image on the frontend site. The sound was custom designed by TwoAM.
The challenge was to design a digital platform to showcase the contemporary experiences of Sino-Ocean Taikoo Li and celebrate its cultural heritage and unrivalled reputation as a patron and collector of the arts. Inspired by this vision, we created The Temple, an immersive virtual experience and digital art space.
“In the not-so-distant future, our phones will become windows into the metaverse, and immersive digital platforms will become a part of our daily lives, offering us new experiences and new technologies at our fingertips. The next generation of internet and design offers brands unprecedented opportunities to engage with their audiences, to stand out and to lead, and to set their own creativity free. It’s fantastic to see Sino-Ocean Taikoo Li Chengdu at the forefront of this digital innovation, and we look forward to new artistic collaborations that will continue to push the boundaries of creativity.” Jessica Tan, Digital creative director, at Superunion.
