Learn to Love Winter with McDonald's Brilliant 'American Winter' Campaign

From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter.

To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting act of eating at McDonald's.