Lemon Scented Tea Expands Senior Creative Team

Daniel Snelders and Tomas Minken have joined Lemon Scented Tea as its new senior team.

Snelders joins from JWT Amsterdam and Minken previously worked for Roorda.

Both have extensive experience at different agencies.

(L-R Tomas Minken and Daniel Snelders) 

When Daniel and Tomas were asked about their choice for Lemon Scented Tea, they stated, “As a team creativity has priority. But, we think it is at least as important that this creativity contributes to the development of the brand. The brand story should be told in the right way. That is why we haven chosen Lemon Scented Tea. Storytelling offers great opportunities to create creative campaigns, built upon a solid and relevant brand foundation.

Gijsbregt Vijn, managing director Lemon Scented Tea said, “Daniel and Tomas have the experience to create exactly the creative solutions marketers are increasingly asking for. They are able to tell the broad story of the brand and translate this very precisely into online and offline ideas. It is our mission to make brands consistently stand out through the Power of Story. Daniel and Tomas are the perfect team to contribute to the next step in the growth of our agency.  

Daniel and Tomas will work for existing clients such as Nuon and Royal Canin, as well for new clients like QO Amsterdam, the most sustainable hotel in the world, and FMO, the Dutch development bank.