The Esprix Awards grants awards to the best marketing and communication campaigns in the Netherlands.
The campaigns are judged on creative idea and the campaign result.
This year, Lemon Scented Tea's initiative Vrij van Bezet, supported by Amsterdams 4 en 5 Comité got nominated for an Esprix Award in the category Small Budget.
Overall, in this year's events so far, 33 campaigns, divided over 11 different categories have been nominated.
Watch the video below below to learn more about the campaign, which started a national debate in The Netherlands by opposing the pre-King's day public space occupation tradition.