LensCrafters Helps People See Life Through a Positive Lens in Latest Campaign Spot

Creative agency Truth Collective has launched a new campaign for LensCrafters as part of the successful 'See. Good. Daily' campaign.

The campaign brings the message of ‘seeing life through a different lens’ to the brand, creating deep emotions to LensCrafters' core values of helping people see better. The spots, shot in Los Angeles, introduces ‘The Good Portal,’ a concave window built into a wall in a vibrant and diverse Los Angeles neighbourhood, and provides a hidden experience for people to enjoy.

When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented ‘Los Angeles Children’s Orchestra’ and ‘MUSYCA’, California’s leading performing arts organisation for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments.  An original song was scored for the campaign titled, ‘See. Good. Music.’ and two-time Grammy-nominated, David Schuler. Now based in Los Angeles, he is originally from the hometown of Truth Collective - Rochester.

This is the second iteration of the See.Good.Daily. campaign from the brand/agency. Late last year, the campaign officially kicked off with a unique creative media approach for the fully integrated campaign, including social engagement, digital content and a firsthand experience with customers on the streets of NYC, Boston, Chicago, Columbus and more. Street teams bought 477 coffees, held 29 umbrellas, handed out 2160 sunflowers, paid for 21 loads of laundry, posted 2160 notes of affirmation, mailed back one lost-and- found wallet, and inspired 2.24mm social media impressions.