Leo Burnett London's Playful NSPCC PSA Takes a Sinister Turn

Directed by Hornet’s Yves Geleyn, “Lucy and The Boy” — Hornet’s second video with Leo Burnett London creative team Liam & Alison for the National Society for the Prevention of Cruelty to Children (NSPCC) — has gone viral in the UK and is ramping up round two of the Share Aware campaign started earlier this year. The video tells the story of how social media can influence and affect children, and cautions about the risks of sharing personal information online.

The NSPCC campaign launch coincides with the announcement of Hornet’s new outpost in London, where Geleyn will be represented along with Hornet Directors Dan & Jason, Peter Sluszka, Julia Pott, Gabe Askew, Eran Hilleli, Parallel and David Luepschen.