Lewis Embraces the Icons of Paris for Health and Wellness Brand LED Technologies

The first was for reVive Light Therapy, a brand specialising in at-home light therapy devices that improve various skin conditions and promote anti-aging. For their Olympics promotion, Lewis creatively combined the timeless allure of Paris’s famous works of art with the cutting-edge technology of reVive Light Therapy. By integrating renowned artwork into the campaign, they not only captured attention but also encouraged customers to view their self-care routines as a form of personal artistry.

This playful interaction between classic art and modern skincare technology invited viewers to appreciate the innovation and creativity in both fields. By juxtaposing iconic art with reVive Light Therapy devices, the campaign created a distinctive, memorable experience that celebrated the timeless pursuit of beauty, honoured the host city, and engaged audiences in a meaningful way.

During the campaign period, the brand experienced a 79% increase in direct website sales compared to the previous period, with a 35% year-over-year increase in average order value. Additionally, 73% of total revenue came from new customers.

Connecting the Games to the Benefits of Light Therapy

Lewis also launched a new promotion for dpl, a brand specialising in innovative light therapy products for pain management, recovery, and overall wellness. The team used dynamic footage of Olympic sports like boxing, hurdles, and archery to connect the benefits of dpl's red light therapy products with the physical challenges of athletic performance. This performance-driven approach targeted active audiences seeking effective recovery and relief tools.

During the campaign period, dpl saw a 22% increase in direct website sales compared to the previous period, with a 35% year-over-year increase in average order value, and 79% of total revenue coming from new customers.