Lexus Goes Behind the Scenes with Wicked Director Jon M. Chu

As a key driver of Universal Pictures' spellbinding marketing campaign for 'Wicked', Lexus has teamed up with Publicis agency Team One to create a 'making of' featurette for the magical musical.

'The Wizard Behind Wicked' takes viewers into Oz with the film's director, Jon M. Chu, who showcases some of the film's props, and discusses the wizardry behind bringing the story of Glinda and Elphaba to the big screen. Jon also offers an inspiring perspective on the cultural and personal significance that this tentpole entertainment event has.

Lexus' 360-degree marketing campaign around 'Wicked' has also involved character-themed wrapped vehicles inspired by the iconic witches of Oz and a co-branded, 30-second custom spot featuring the 2024 Lexus TX.

This spot invites drivers to "Experience OZmazing", showing thrilling scenes from the movie - starring Cynthia Erivo as Elphaba and global superstar Ariana Grande as Glinda - alongside shots of the Lexus TX. Tying it all together is the musical's iconic song, 'Defying Gravity', being played on the vehicle’s Lexus Interface. 

“As a proud partner of Universal’s ‘Wicked', Lexus is helping drive audiences to experience the film’s powerful and transformative magic this holiday season,” said Cynthia Tenhouse, vice president of Lexus marketing in a statement. “Offering three-row luxury, innovative technology, and plenty of cargo space for extra broomsticks, the Lexus TX is the perfect vehicle for travellers, wherever the road may take them.”