LG sets out to Remaster the Internet
The giggle-inducing viral Damn Daniel took over our damn lives in no time, despite being shot with vertical video, crackling audio, and shaky camera work. In an ambitious move, SuperHeroes New York and LG set out to improve the already awesome by remastering the Internet’s favourite homegrown virals with the new LG V20, starting with Damn Daniel Remastered.
“What better way to pay tribute to the virals we love, than to remaster them with modern technology? Working with these Internet phenoms and their original content really shows how far smartphone videography has come, even in the past few years” says Rob Zuurbier, partner and managing director of SuperHeroes New York. The campaign is one smooth musical tribute, that aims at the heart of the Internet audience.
The campaign kicks off with a remastering of Damn Daniel, the viral film featuring two high school friends, one of which offers daily narration on his buddy Daniel’s fresh fashion skills. The film features the original creators alongside an over-the-top 90’s R&B group, who lovingly serenade the pair as they smoothly reenact the viral.
To really prove the audio and video recording capabilities of the LG V20, the films and vocals were recorded with the device. Additionally, the device was used to record a series of short tutorial videos with the R&B group highlighting the V20’s key features, like wide angle, steady recording and hi-fi audio.
Following up Damn Daniel, the campaign continues its remastering mission in the upcoming weeks with two other big viral hits. All films are directed by Richard Farmer, with music production by Squeak E. Clean. The LG V20 hits US stores on October 10th.
This is the first campaign by SuperHeroes New York for LG USA. Previously the agency was successful for the LG global headquarters with amongst others the ‘So Real It’s Scary’ series.
Credits:
Client: LG USA
Campaign Title: Remaster the Internet: Damn Daniel
Agency: SuperHeroes New York
Managing Director/Partner: Rob Zuurbier
Creative & strategy: SuperHeroes New York
Production Company: Move Films
Director: Richard Farmer
Director of Photography: Michael Parry
Executive Producer: Michael Abbott
Producer: Michael Rodriguez
Post-production Company: Therapy Studios
Executive Producer: Joe DiSanto
Producer: Margaret Ward
Editor: Kristin McCasey
Additional Editing: Jake Shaver
Edit Assistant: Maureen Marchetti
Animators: Dustin Bowser, Anthony Maiuri
Colorist: Robert Curreri
Flame Artist: Rachel Moorer
Flame Assist: Teddy Wirtz
Mixer: Jeff Fuller
Mix Assist: Brandon Kim
Music Production Company: Squeak E. Clean Productions, Inc.
Creative Director: Rob Barbato
Executive Producer: Amy Crilly
Music Composer: Charles Rojas
LG USA: Matthew Ward, Amanda Wilson
