Lincoln Aviator Captures the Spirit of Entrepreneurship in Inspirational Campaign

Lincoln, part of Ford Motor company worked closely with GTB and electriclimefilms to produce three inspirational films focusing on entrepreneurial energy to promote ‘The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions.

Director Josh Hayward and director of photography Tommy Daguanno engaged harmoniously to incorporate captivating examples of a new and flourishing Middle East - featuring three entrepreneurs, proudly driven by their Arab culture and traditions, confidently forging new paths.

The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. Each story shows a glimpse into the optimistic minds of the characters, showing their lives as we hear their personal monologues. We see the world as they do: a place filled with opportunity, even a bit of wonder, and where people are bold enough to make their own path. This tone comes through in moments of confidence and connection, where the characters are fully engaged in their pursuits, eyes shining with the glint of possibilities.

The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that blooms and flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur.

Running footage was shot in the scenic mountains and the city skylined streets of Dubai. The team employed the use of a tracking vehicle, which ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form. 

Lincoln Aviator 'The Journey' - 

Lincoln Aviator 'The Teacher' - 

Lincoln Aviator 'The Innovator' -