Lionel Messi & More Seize the Day for 180 LA's Inspiring New Adidas Film

Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you.

Whether a professional at the top of your game or a next gen athlete trying to make it, each and every moment is a chance to own the game. No one lets even the smallest of moments pass them by. 

In 180LA's latest global spot for Adidas sports performance, the 60 second spot, “Take It,” shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.

“The ads are going to be seen by athletes all over the globe. We needed an idea they all could connect with,” says William Gelner, Chief Creative Officer of 180LA. “Successful athletes take what’s in front of them.”