Lipton Makes Ramadan Moments Last Longer in Flavourful Film

Lipton has joined forces with Horizon FCB Dubai to launch a fresh new Ramadan campaign. This year’s film, accompanied by a suite of digital and social assets, brewed this seasons essence: extended nights and the joy of togetherness.

As the iftar comes to an end, a simple cup of Lipton tea becomes the catalyst for transformation. What begins as a quiet after iftar moment soon blossoms into an animated gathering, reflecting the insight that tea can extend the evening, enhancing gatherings and making them more memorable. With every dip of Lipton tea, the gathering keeps growing, friends and family arrive, and the house comes alive with the vibrant scenes of Ramadan – from captivating TV shows to the lively clatter of baloot card games, keeping the spirit alive until the early hours, culminating in Suhoor.

Horizon FCB Dubai's deep understanding of the gen z demographic, coupled with their extensive knowledge of Saudi culture and market, has been instrumental in crafting the campaigns tagline, “Wanasa Mkamela” that resonates with youthful audiences while honouring the traditions of Ramadan. The agency’s approach ensured that while the campaign speaks to a younger audience, it also maintains a universal appeal, keeping all other target audiences engaged in the celebration of togetherness that Lipton tea invokes.

The connection with Lipton was instant and the collaboration felt like a natural result to the chemistry we had with the client and the understanding we shared on the brand." said Reham Mufleh, managing director at Horizon FCB Dubai. "Our work with Lipton goes beyond advertising – it's about creating a Never Finished space for Lipton in Ramadan.

Directed by Omar Shawky and produced by the globally recognised production company Good People based in Egypt, the campaign film is steeped in authenticity and warmth with a modern touch on top.

Together they built a narrative that captures the spirit of Ramadan and the role of Lipton tea in extending these special moments.