Lloyds Bank Tackles 'The M-Word' in New Campaign from adam&eveDDB

Knucklehead director Finn McGough directs a new campaign for Lloyds Bank, created by adam&eveDDB, that sets out to highlight the difficulty most families have talking about money and encourage them to tackle the conversation.

The campaign was created in response to research from Lloyds Bank that showed money is a bigger taboo in British families than politics, sex or religion.

Finn’s documentary experience was enlisted to capture an array of authentic reactions to the M-word in this film. Finn wanted to get the families first reactions to the awkward subject and kept reactions fresh with directorial surprise and knew what the subjects didn’t say as much as what they did would be great on camera. 

The finished film highlights all of the stumbling blocks, conflicts and areas of non-communication between people who are otherwise close to brilliantly deliver the campaigns message which is sure to strike a chord with everyone who watches.