senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Look Back on 75 Years of M&M's Advertising with BBDO NY's Candyman Remix

02/03/2016
Advertising Agency
New York, USA
387
Share
Aloe Blacc and EDM-artist and producer Zedd create a modern remix of Sammy Davis Jr.’s 'The Candy Man' song

Since March 3, 1941, it is the fans that have made M&M’S the most popular Chocolate Candies on earth. And, to celebrate the brands historic 75th anniversary, M&M’S is launching a major initiative that will bring the celebration to its fans - all year long.

Created by BBDO New York, the campaign, themed 'Celebrate with M,' will include a number of elements, including the release of 'Candyman,' a modern remix of Sammy Davis Jr.’s The Candy Man song (1972). The song is recreated by crooner Aloe Blacc and EDM-artist and producer Zedd in partnership with M&M’S.

The full song can be found on iTunes and Spotify and is accompanied by a full music video that can be found on Zedd’s Vevo channel.

The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.



Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BBDO New York
Zombie
Snickers
29/10/2024
32
0
Outdoor Skeleton
Snickers
14/10/2024
35
0
Zombie
Snickers
14/10/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0