For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada.
By tapping into Sid Lee’s connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang, Loto-Québec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck.
The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.