Lotus Bakeries Appoints The Or as Creative Agency for the BEAR and TREK Brands

BEAR® & TREK®, two brands in the Lotus Bakeries’ Lotus Natural Foods portfolio, have appointed The Or as their new creative agency following a competitive pitch process. 

The Or will be working on developing two new brand campaigns for both BEAR & TREK. 

Hendrik Van Steendam, global brand director at Lotus Natural Foods commented, “BEAR & TREK are two core brands in the Lotus Bakeries portfolio that are leading the way when it comes to healthy snacking. We’re excited to be working with The Or, a partner that understands our vision and demonstrates a thirst for pushing the creative potential of both brand worlds.”

Paulo Salomao, managing partner at The Or said, “Snacking is one of the keys to fuelling creativity at The Or, so we are no strangers to both TREK and BEAR. We can’t wait to bring these delicious brands to life with equally delicious creative. And in the process help supercharge the healthy snacking landscape.”