senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Lowe Malaysia Celebrates Festive Saving with Wrapping Paper Print Ad

19/12/2014
Advertising Agency
Singapore, Singapore
31
Share
Wrapping paper/print ad combo for Bank Simpanan Nasional

Bank Simpanan Nasional (BSN) committed towards improving the economic wellbeing and quality of life for all Malaysians decided to take a rather unique way of conveying best wishes for the upcoming ‘Festive Season’.

The country’s leading Banking Institution committed to champion the mission of ‘Savings through responsible spending’ decided to creatively turn its mainline newspaper wishes advertisement into more than just a greeting.

Since festivities be it Christmas, New Year or CNY are all associated with ‘The Art of Giving’ be it wishes, blessings or gifts, the bank took a rather unique stance of promoting its message of ‘The real gift you can give your loved ones is the Gift of Savings’, savings that go a long way in ensuring their happiness lasts beyond festivities. An act bank felt was their own little way of giving it back to the community this festive season.

The message ably supported by creatively designed press communication by its strategic communication partner Lowe Malaysia creatively blends greetings with a design that takes its inspiration from the world of origami encouraging the creative side of readers to turn it into festive decoration, art forms or for gift-dressing purposes. Underlining the bank’s purpose of ‘Saving at every step of the way through responsible spending’.



Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from MullenLowe Asia Pacific
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0