Lowkey Launches 360 Creative Direction Services, The Suite Shop

Lowkey, a leading Film, Commercials and Content production company, has announced the expansion of its offerings with the launch of its creative direction services, aka The Suite Shop. This new offering has been consciously developed in response to artists and brands' appetite for comprehensive 360° campaigns. It goes far beyond the single campaign or music video, to deliver cohesive creative output at every level, across all platforms both in the digital and physical realm.

This move reinforces Lowkey's commitment to delivering impactful, multi-faceted campaigns in the ever-changing creative landscape. Knowing that creating the same content in the same ways is unsustainable, Lowkey are constantly evolving and expanding their offerings, to continue collaborating and creating with their partners in the most current and success-proven ways.

This development marks its move towards what Lowkey call FDR - Full Disclosure Representation - evolving from the traditional exclusive representation model and celebrating the creatives they love, with open collaboration. This has enabled them to build strong relationships with some of the most talented creatives currently working, both at home and internationally - allowing them to thrive whilst not feeling restricted by exclusive ties to one organisation. On the creative direction side, talent like Jenna Marsh and JP Bonino are examples of Lowkey’s expanded collaborator network and join existing 2x Cannes Lion Grand Prix winning BRIGHT NIGHT who also sit on Lowkey’s directing roster.

Tailored Creative Campaigns

Lowkey's enhanced offering provides end-to-end creative direction. This encompasses ideation, development, production and delivery across bespoke campaigns. By collaborating closely with artists, brands and their teams, Lowkey are able to craft a bespoke campaign narrative that authentically represents and elevates the existing creative identity.

From their network of talented creative directors both in the UK and internationally, Lowkey will first align the perfect CD to the project - then work as an extension of a clients team to ideate, develop, execute and deliver a bespoke package, aligned with the project goals and budget. Leveraging their expertise in live action production, Lowkey knows how to craft engaging visual content that resonates with today’s audiences. Utilising their existing network of collaborators they will then extend the project into the digital, physical and experiential spaces.

“This development comes as a response to industry wide conversations, particularly in the music space, where the traditional singular campaign asset is becoming more difficult to justify. Through creating an entire world or ‘brand’, you can have a much bigger impact on engagement and culture” says Tara Bartlett, head of special projects.

“We’re excited to not only be able to provide our clients with the multifaceted campaigns that the landscape demands, but also to give our creatives a playground to push their ideas so much further, collaborating with some of the best in the business to expand the curated worlds into new mediums.”

Comprehensive Service Offerings

Lowkey's expanded creative direction services include delivering a full campaign ‘Brand Bible’ as the very first output. This will establish the narrative and identity of the project and serve as the master driver of the campaign.

Lowkey will facilitate all creative direction, project management and output delivery under one roof - ensuring the campaign runs seamlessly. Photography and videography, branding and design, content capture and digital assets will all be run by Lowkey. From there if you’re left wanting more, they can bring the campaign directly to the audience through experiential marketing so artists can create memorable brand experiences that drive engagement and foster long-term fan connections all as a seamless extension of their project identity.

A Proven Process for Success

Lowkey has developed a comprehensive process to ensure the success of each campaign: Starting before any project commitment with understanding the project goals and facilitating chemistry meetings between the CD and the artist/brand. Next steps will be to ensure smooth project sign-off with detailed mood boards and a comprehensive brand bible. Lowkey will maintain full project delivery and management, ensuring a systematic approach which allows for clear communication, creative alignment, and efficient execution of each campaign.

About Lowkey

Lowkey is a dynamic and conscientious film, commercials and content production company heading for B Corp status. The projects they take on could all be defined as ‘Special Projects’ with either innovative thinking, social commentary, with a focus on authentic storytelling, at their heart. This, along with cutting-edge live action production and a deep rooted knowledge of commercial campaigns, will help brands and artists create memorable digital experiences that drive engagement and foster long-term audience connections.

"Lowkey has proven success within the music and commercial space, and this new offering combines the two disciplines with our deep rooted passion for story-telling" said Jamie Gamache, co-founder at Lowkey.

"We feel that the traditional model within the music video space is serving artists and creatives less and less. We’re committed to utilising this new direction to craft exciting campaigns that drive culture again and again, bringing value to artists and audiences alike "

Outside of their recent creative direction offering launch Lowkey just wrapped on their most recent narrative feature film ‘Salvable’ starring Shia LeBeouf.