Lucky 21’s Andrew Ryan Shepherd Directs Cinematic Ode to Baseball for Nokona

Lucky 21’s Andrew Ryan Shepherd has directed a cinematic look at a young man’s life shaped and changed over time, like his Nokona baseball glove. “It Breaks You In” is an ode to baseball that wields quietly powerful emotion, where moments of heartbreak and defeat yield to small joys and earned triumphs. The Texas-made glove is a constant companion throughout this journey.

Since 1934, in Nocona, Texas, premium ball gloves have been handcrafted by skilled American workers using the world’s highest quality leathers. Nokona gloves are individually cut, stamped, stitched, laced, and embroidered, which gives each one its own unique identity and feel. That spirit of individual identity and personality within a collective effort is ever-present in Shepherd’s piece and a reflection of baseball itself.

To create this passion project, Shepherd collaborated with the team at Lucky Post. Having worked together on other projects made this labor of love an act of friendship, one that ushered forth a filmic narrative that strikes a chord no matter what moves you forward through strikeouts and home runs.