Lucky Generals Creates Massive Unexpected WOW Moments for carwow

In its first work from Lucky Generals, car selling service carwow fills the lives of car owners with massive moments of WOW (delivered by a huge inflatable 'WOW') as they see how much they can sell their car for. 

The campaign marks the first time the leading online car buying and selling platform has promoted its industry leading ‘Sell Your Car’ feature to the mass market. The campaign is designed to build consumer awareness that car owners can now sell their existing vehicle via the new ‘Sell Your Car’ portal whenever they configure a new car on carwow. 

The creative features two 30-second TV ads with voice over from carwow’s own chief content officer, Mat Watson, the face of carwow’s globally-renowned YouTube channel.

The star of the creative is a giant blue inflatable 'WOW', which explodes into scenes of everyday life whenever people find out they have sold their car using carwow. In the first advert, a dad is pushed to the wall whilst another family member grapples to save a trifle from the monstrous inflatable. The second advert takes place in an ordinary barbershop, where the 'WOW' moment causes sparks to fly and leaves waiting customers baffled. 

Lucky Generals set out to capture the amazing moment when you look at your phone, open up the carwow app and find out your car has sold for a great price. The work launches on 18th March with two 30-second TV ads with versions across social, digital and radio. Key debut spots include ad breaks across Friday’s Coronation Street, two Six Nations matches on Saturday and two FA Cup matches on Sunday. 

Cressida Holmes-Smith at Lucky Generals, said: “We really wanted to WOW consumers with the great services that carwow has to offer. If only we could all have giant inflatable “wows” for when we get good news.” 

John Veichmanis, COO at carwow, said: “We’re really excited about both the new ‘Sell your car’ product and the ‘Moments of WOW’ campaign. Lucky General's bold and creative attitude is reflected in the campaign and it captures exactly how we want people using our site to feel.”