Lufthansa Exhibition Inspires Italians to Discover 'Unknown Places'

DDB Group Italy recently launched an event at design and art museum La Triennale di Milano, in collaboration with Lufthansa.

The event aimed to inspire and encourage Italians to discover the world with their own eyes. Art was created depicting magical places to explore - only they don't really exist. The project is part of the wider Say Yes To The World campaign.

During the exhibition, a video was created for Lufthansa’s social media channels. The works of art on display were created by artist Davide Calluori and his studio, B612.