Lynx's 'Find Your Magic' Sparkles for Chinese Audiences

Continuing their mission to encourage guys to celebrate their individuality, 72andSunny Amsterdam and Lynx have created new content to launch the Find Your Magic campaign and new Lynx grooming range in China. For the launch of ‘Find your Magic’, the campaign will feature a variety of digital content - all in Mandarin of course. Your face is one in 7 billion.

The campaign kicks off with a focus on face care products. The lead 30s ‘Find Your Magic’ film encourages Chinese men to celebrate their faces as their unique signature - whatever their face shape or personal style - with a fast-paced montage of video selfies shown through a variety of Chinese social media platforms.

A further two 15 second films featuring the new Lynx Deep Cleansing Face-wash and Hydration Moisturiser respectively. Chinese rapper, singer/songwriter, actor and martial artist ZTAO makes cameos in all the films, and is the lead in the Face-wash content. Carlo Cavallone, Executive Creative Director at 72andSunny Amsterdam, concludes, “Chinese youth culture is fascinating for us, and we learned a lot throughout this process. For example, when it comes to grooming guys definitely know what they are doing and are several steps ahead of us westerners”