Macca's and DDB Sydney Launches Heart-Warming Brand Campaign

McDonald’s Australia has launched a new brand campaign via DDB Sydney, which celebrates the role Macca’s plays in the lives of Aussies.

The ad, titled Cravings, forms part of the ongoing 'We’ll be here' brand campaign.

The spot depicts the story of a daughter who goes out of her way to make her special reveal even more special with Macca’s.

Says Jo Feeney, marketing director, McDonald’s Australia: “We’re so proud of the array of unique moments Macca’s is able to share with so many Australians, and are continuing to highlight this with the latest addition to our ‘We’ll Be Here’ brand campaign. This new spot taps into the emotion of a wonderful family moment, and continues our celebration of the unique relationships our customers have with us.”