Madam Films Gives a Lesson in Britishness with Hoehn Motors

Hoehn Motors recently had the opportunity to bring a jam-packed slice of Britishness to their latest TVC for the American market. Working with longtime agency, MeadsDurket and with MADAM as their UK production support, the two day multiple location shoot delivered three commercials and additional variations.

A highly collaborative production, with input from MADAM to ensure British authenticity, meant greater creative production support than a standard service production. Close communication across creative working with the director and CD, MADAM’s knowledge as producers in commercials and on the ground in the UK and, a first for MADAM, having clients as lead talent all created a production sweet spot. It was a close working, respectful and highly enjoyable production. With a tight and fast moving two days with eleven locations across central London, expertise was paramount in achieving the desired outcome.

MADAM Executive Producer & Producer on the project, Michelle Stapleton, said "Showcasing British culture with the challenges of being location-heavy, extremely ambitious creative, a limited budget and to have pulled it off seamlessly is a proud moment. It’s a fantastic example of showing our clients that our city is not out of reach financially. We couldn’t do it without the expertise of our crew, which never goes unnoticed with our clients."

Tony Durket, Founder, Meads Durket, USA, said: "Madam did an outstanding job!  One of the most ambitious projects we have ever attempted and it was pulled off brilliantly by Michelle and the crew. I’m honoured to have worked with such an amazing company."

Locations across London included the historic Middle Temple, Piccadilly Circus, Westminster Bridge, Victoria Embankment, Albert Embankment and Jermyn Street at one of London’s busiest times of year, the Christmas lead up.