MADAM Recreates Epic Premier League Football with Mo Salah Vodafone Ad

Madam Films recently welcomed production company Good People, JWT Cairo and Vodafone to the UK for a one-day shoot in Liverpool across a dressed location and the home of Liverpool Football Club, Anfield.

Shooting with The Egyptian King, Mo Salah, the production required a warehouse space to be dressed with a premium level football pitch and a crew ready at a moment’s notice to shoot and utilise split time with the football star. The creative brief to recreate a Premier League style football match and goal scoring shots of Mo was supported by green screen and locally cast footballers. Further production shots required high level and last-minute access to the Premier League team’s ground at Anfield for key tunnel, pitch and stadium shots.

The executive team at Madam Films has built up an extensive portfolio of work with A-List sports personalities across a number of sports in addition to football including tennis and Olympic athletes. The experience of working with celebrity talent, their management, sponsors and clubs is an important skill that defines the smooth running of a high pressure and time restricted production. The ability to secure access to heavily restricted areas at short notice requires strong relationships and a level of professionalism in line with the world of brand ambassadors. To read more on how MADAM works with celebrity talent, click here.

Carly Stone, executive producer and co-founder, Madam Films: "What an epic film and production our Egyptian clients delivered. Working with Salah in Liverpool is always a pleasure and for Madam to be part of this campaign is really rewarding."