Mailchimp Series Gives a Peek into the Ups and Downs of Entrepreneurship

The latest animated comedy series ‘All in a Day’s Work’ from Rowdy and Mailchimp Presents covers the ups, downs, and sometimes-painful truths of life as an entrepreneur or small business owner. We follow a cast of characters pursuing their dreams and facing all the challenges that entails: struggling to balance their personal lives with their entrepreneurial ambition, facing choices between their head and heart as they strive to grow their business, and navigating fraying relationships with their collaborators.

ROWDY is a London-based production company: a group of friends, artists, technicians, problem solvers and storytellers who collaborate to bring you award winning content for projects large and small.

Director Catherine Prowse discusses what makes stop motion the perfect medium to tell such stories, "There's a sense of intimacy to it because everything is up close in miniature. Each episode is fundamentally about a character, and the tactile nature of stop motion really helps you to follow the characters on their journey. It was also really helpful for world building to fill up every set with all the clutter of that particular business. For instance, one of my model makers created these tiny nail clippers and nail files which were just such satisfying additions to have in the shot”.