Make Spaghetti You Won't Forgetti in Fun Sacla Pesto Spot

Creative Studio Ourselves launch the second phase of their new Sacla’ campaign supporting OOH and social channels with BVOD across ITV, All 4, and Sky.

Sacla’ is the UK's favourite pesto and the fun creative gives a simple solution to midweek mealtime drama inspiring people to make ‘spaghetti you won't forgetti!’

The campaign is part of a £2m UK multichannel marketing push for its core range in 2024.

The film was produced by Studio Yes and directed by Laura Borgio, with creative direction from Aaron Howard at Ourselves.

The online video launches today and runs for two weeks, complementing OOH and Social channels.

Creative director and founding partner Aaron Howard says, ‘This was an easy one to come up with… the ‘what to have for dinner’ stand-off is a regular occurrence in my house. Great fun to make and a talented team behind it.’