Making Montreal the Gastronomic Capital of North America

To support the launch of the Office montréalais de la gastronomie (Montreal Agency of Gastronomy) earlier this year, Tourisme Montréal (Montreal Tourism) turned to LG2 to develop the brand platform of the new advisory agency. The agency’s objective is simple: to bring the gastronomy industry and its players together to make Montreal the gastronomic capital of North America.

With its mission to gather 5,000 culinary establishments and players around one table, the Office’s graphic identity had to convey the industry’s strength and diversity as well as the new agency’s unifying purpose.

“The challenge was to create an inclusive identity to reach out to all industry players and rally their efforts around a shared vision. The logo, pictograms and colours reflect the incredible diversity of stakeholders, who must feel represented and called to the table by the Office.” – David Kessous, vice-president, executive creative director, branding and design, LG2.