Mark Webb Helms Apple's Latest Chinese New Year 'Shot on iPhone' Film

Apple has launched its seventh Shot on iPhone campaign to coincide with Chinese New Year. The 15-minute film, created by TBWA\Media Arts Lab Shanghai, sends a poignant message spanning far beyond China.

During a moment of celebration and reflection, Apple welcomes the year of the Dragon by telling the story of a young girl battling with her insecurities and how she is able to overcome them on her own. Titled 'Little Garlic', the film and Apple send a timely message addressing the insecurity felt by gen Z in China.

Apple brings together an impressive team of movie industry professionals to tell this story through the lens of the iPhone 15 Pro Max. Director Marc Webb, Chinese star Fan Wei, and acclaimed writer Pan Yiran all played key roles. Meanwhile emerging talents like Cecile Zhang, director of photography, and Li Anran, art director, were involved.

iPhone 15 Pro Max features, including 5x optical zoom, Action mode, and Cinematic mode, were all utilised to delicately and creatively bring the film to life.

The film will appear on broadcast, digital, social media.