Marshall Portable Campaign Features Four Cultural Pioneers Including Viagra Boys’ Frontman Seb Murphy

Marshall's latest campaign features Seb Murphy, Efron Danzig, David Yang, and Sophi St. Louis, alongside the new portable speaker, Middleton.

Rock 'n' Roll has been at Marshall’s core for over 60 years, proving that it's more than just a music genre – it's a state of mind. To celebrate the launch of Middleton, Marshall has partnered with four cultural pioneers to amplify their voices and share a moment in time.

Produced by creative studio (and longstanding Marshall partner) DOGEATDOG and directed by Kevin Castanheira, the campaign follows trailblazers who each bring their authentic selves - and portable Middleton speaker - wherever they go, showing that with Marshall, no matter who they are or where they are, they ‘Never Stop Listening’.

Director/Photographer Kevin Castanheira has worked with Marshall and its creative director A.M.Sekora for over 8 years and across multiple campaigns including the 2021 campaign featuring iconic rebel Iggy Pop, and ‘60 Years of Loud’ to celebrate the brand’s 60th anniversary last year. Over the years they’ve developed a trust and common understanding of what the brand stands for and where it’s going, making space for exploration and pushing the creative further.

Experienced in capturing the raw energy of counterculture, Castanheira chose a dynamic and ambitious approach; shooting on multiple formats including 35mm, 16mm, and digital video, and incorporating analogue post production techniques. He worked closely with post studio Ana Projects who used methods including physically scratching into the film, hand drawn animation, physical manipulation of the film negative these were used to create an authentic aesthetic for an iconic brand steeped in heritage.

"After years of collaborating with Marshall, I find it really exciting that we still manage to challenge each other to level up and grow in new ways. The development of the aesthetic for this campaign was a refreshing process for us - working with new ambassadors in a very different way - and it threw us all out of our comfort zones. It was a more in-depth, time consuming and granular evolution, that ultimately lead us to a new look and feel. This new visual language allowed us to bring to life the brand’s rule-breaking DNA and capture our talent - most of whom are fresh to the commercial world - in a way that honours their creative forces. Looking forward to our continued creative partnership with such an iconic brand like Marshall.” - Director Kevin Castanheira.

The film and photography campaign is being rolled out across social platforms.