Mascots Lem and Lime Charm Ice Spice in STARRY Super Bowl Spot

Breaking News: Ice Spice is seeing someone new! PepsiCo's latest soda sensation, STARRY, is heading to Super Bowl LVIII with its first-ever Super Bowl commercial from VaynerMedia, starring Grammy-nominated, platinum-selling hip hop star, Ice Spice. Also making her Big Game debut, Ice Spice links up with STARRY mascots, Lem and Lime, to show fans why 'It's Time To See Other Sodas' and break-up with those tired lemon lime sodas.

Since its January 2023 launch, STARRY has shaken up the category as a crisp, clear, and refreshing new option that consumers love, significantly boosting lemon lime sales and quickly becoming the third largest lemon lime player nationwide. The Super Bowl LVIII spot marks a major milestone for both STARRY and Ice Spice, who has quickly risen to fame with her drill inspired music and baddie attitude.

With a little bit of irreverence, 'It's Time To See Other Sodas,' chronicles Lem and Lime winning over Ice Spice after her last relationship fizzled out, leaving her ex-lemon lime behind. Combining music, culture, and humour, the 30-second commercial urges fans to ditch their old lemon lime flavoured sodas in favour of STARRY – because STARRY Hits Different.

"Ice Spice is influencing hip hop by bringing a new signature style to the industry," said Michael Smith, head of STARRY brand marketing. "Similarly, STARRY is providing a refreshing burst of crisp, clear lemon lime flavour to a category that's had limited options until now. Fans will see these two come together to make a splash on the big screen Super Bowl Sunday."

"It's unreal to star in my first Super Bowl commercial with STARRY," said Grammy-nominated, platinum-selling hip hop star, Ice Spice.

'It's Time To See Other Sodas' campaign will debut during sports' biggest stages with the first commercial airing during Super Bowl LVIII between the first and second quarter, and the second during 2024 NBA All-Star Weekend.