Mastercard Are Championing Small Business in New Holiday Activation

This holiday season, Mastercard is turning the small businesses of Fort Langley, B.C. in Canada, into an IRL storybook adventure for the holidays. It’s the latest initiative from Mastercard championing small businesses, who in Canada contribute more than a third of the country’s private sector GDP. 

The first-of-its-kind immersive holiday shopping experience is available in downtown Fort Langley until December 15. The experience and small businesses taking part will follow an original storybook, “Cranberry & Crumm,” that follows Cranberry, a sparkle sprite on a mission to bring joy to a Ft. Langley delivery man, Mr. Crumm, as he walks his daily delivery route through its charming downtown.

Upon entering the activation, families will receive a copy of the original storybook, and can wander from store to store, discovering how parts of the story come to life at each stop through beautiful installations, including a giant chocolate moose, floating magical windows, a life size ornament of a gold mail truck with an infinity room inside, and much more.

When small businesses win, everyone wins – especially during the holiday season. Through Mastercard, small businesses can also access funding opportunities to help grow their businesses, as well as tools and technology to create a seamless online experience, helping them get one step closer to achieving their business dreams.