Mazda and CHEP Network Celebrate Family Connections in CX-80 Campaign

Mazda, in collaboration with CHEP Network, has unveiled a new national campaign to launch its first ever, All-Hybrid CX-80, an all-new seven-seat SUV designed for fostering family connections.

Directed by Mitch Kennedy from the Producers, the integrated campaign follows a classic Australian  family road trip, highlighting that a family car is much more than just a way to get from one place to  the next, but a space to create unforgettable memories together, regardless of the destination.

Ashlin Moore, national brand manager at Mazda Australia, says, “Families today have fewer and fewer moments for meaningful connections, and car journeys are one of the last places they still happen. The CX-80 has been designed with this in mind.”

“With advanced tech and safety features, a remarkably fuel-efficient engine range that includes plug in hybrid capability and abundant space in all three rows, Mazda has taken care of the details so that every member of the family can focus on enjoying the journey together."

Glen Dickson, deputy chief creative officer at CHEP Network, added, “Mazda’s CX-80 has been  designed with the thoughtful intention to help families find moments of connection, and we wanted to  celebrate that in the work.”

“We cast a real family, giving Australia a fly-on-the-wall perspective on what happens when families  are present with each other and making the most of their journey together.”

The campaign has launched across broadcast and online video, OOH, digital, social media, CRM and  in-dealership, in partnership with OMD.