MBA has been appointed
to launch the new photo events platform Scripin, which allows
collaborative photo and video co-creation and streaming at public
and private events. Specifically developed for venue owners, event organisers,
brand owners and rights holders to help further enhance their audience engagement
and amplify the on-event experience.
MBA won the business
after a competitive pitch against undisclosed agencies and their work will
cover all digital and direct channels to drive on-event usage of the platform.
Scripin enables users
to upload photos and videos to a private ‘invited’ Scrip album that has been specifically
created for an event, such as gigs, weddings, conferences, award ceremonies and
sports events and more.
Stephen Rogers, Director of Ruud Enterprise Ltd - which owns Scripin,said: “This is a brand new and very exciting opportunity and we think the MBA team and their experience will be vital in helping Scripin become the new platform that the events sector can’t live without.”
Stephen Maher, CEO of MBA, said: "MBA are thrilled to be working with such an exciting new and value enhancing platform with co-creation and collaboration at its heart - ready to transform an event near you!"