M&C Saatchi Performance Announces Kabeer Chaudhary as Global CEO

M&C Saatchi Performance, the global performance marketing agency, has announced new global CEO, Kabeer Chaudhary. Prior to assuming the role of new global CEO at M&C Saatchi Performance, Kabeer was the agency’s managing director for APAC. Kabeer takes over the reins from James Hilton, the CEO and founder of M&C Saatchi Performance, who will continue his role as chairman.

Kabeer has been with M&C Saatchi Performance since 2015 and has served in the role of managing director APAC for the past two years. Under his guidance, the agency has strengthened its positioning in the region onboarding clients across different verticals.

In his new remit, Kabeer will continue to be based out of Singapore and will be responsible for managing the agency’s operations across APAC, Middle East, Europe and US working closely with the global leadership and the country heads to evolve the agency’s global proposition.

The agency has won numerous accolades for its innovative campaigns and was most recently recognized by Campaign as one of the top performance marketing agencies globally.