Go Ultra Low (the joint venture between the UK Government and automotive industry) have called upon NOW to create a new campaign to encourage even more people to go electric.
‘The Car’, directed by Bob Partington for 1stAveMachine, illustrates how electric vehicles are a more common sight on roads countrywide, with improved technology and more charging stations to support and encourage drivers to have the confidence to go make a greener choice for a cleaner future.
Mcasso's Sam Worskett created a new arrangement of ‘Cars’ with the approval of Gary Numan, with music supervision by sister company Curved Arrow.