McCann 215 Reveals What the San Francisco Giants Would Do If They Didn’t Play Baseball

For 60 years, the San Francisco Giants have been the embodiment of everything that makes their city unique—from memorable characters to absurd coincidences; from unexpected successes to traditions that seem to appear overnight. When it comes to baseball, it doesn’t get more SF than the Giants.

The brand campaign includes outdoor elements and five 30-second spots titled “If I Weren’t a Player,” each featuring a Giants team member (Brandon Crawford, Joe Panik, Hunter Pence, Buster Posey, Andrew McCutchen) humorously and realistically conveying how even if he weren’t playing on the team, he would still be a Giants fan. 

The campaign launches today on digital and social platforms, in addition to traditional TV, radio, and out of home channels. Four out of five videos are live; McCutchen’s will launch in April.