McCann Canada Reaches Out to 'Betweenagers' in Campaign for Nesquik

Today, NESQUIK announces it is relaunching its beloved line of chocolate and flavoured syrups and powders with a revamped recipe formulation featuring cleaner ingredients and 100% sustainably-sourced cocoa. Additionally, new to the NESQUIK lineup is NESQUIK Vanilla Syrup. The revamped product line-up continues to provide a great-tasting and easy way to enjoy the nutritious benefits of milk and are the perfect offering for families looking to add a little feel-good-fun to their day. All syrups are proudly prepared-in-Canada and are available now at grocery retailers nationally.

Growing up, like NESQUIK, is “All in the Making”

To launch its new and improved syrups and powders, NESQUIK and McCann Canada's campaign is reaching out to parents of ‘Betweenagers’ – that unique in-between age when kids are too old for the little-kid-things they grew up with, and too young for everything else. It’s that time when nothing is made just for them, and independence is just slightly out of reach. But they can still make Nesquik. And growing up, like chocolate milk, is all in the making. 

“NESQUIK is such a nostalgic brand and it was important to us that we create a product that parents could feel good about sharing with their kids,” says Eryn Pasut, Marketing Director of Nestlé Beverages. “We loved the idea of reinforcing not just the fun of making NESQUIK, but the role it plays in a kid’s burgeoning independence.”  

With the new and improved changes to the NESQUIK product line, families can enjoy the same great tasting drinks that today’s parents grew up with, now with a delicious, reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavours, colours or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so you can feel good about including it in your family’s breakfast, snack time and recipes. “It was important when reimagining the NESQUIK product line that we stayed true to the great taste Canadians love, while offering the nutritional value and sustainable sourcing that families have come to expect.”

A Sustainably Sweet Delight

NESQUIK’s newly reformulated look and recipe not only supports delicious feel-good moments, but also sustainable ones that help protect the natural environment for future generations. The cocoa used in NESQUIK chocolate syrups and powders is 100% sustainably sourced and certified by the Rainforest Alliance as part of the Nestlé Cocoa Plan, which helps cocoa farmers build sustainable businesses through ongoing mentorship and resources. This supports improved livelihoods of farmers and forest communities.