McDonald France Teases Biggest Collaboration of the Year with DJ Snake

From June 20th, DJ Snake will be setting up his turntables at McDonald’s. DJ Snake, the most streamed French artist in the world, and McDonald’s, undisputed French restaurant industry leader, will join forces to release a new track as well as a menu selected by the artist himself and launch an exclusive clothing line with Pardon My French.

DJ Snake’s Famous order…

Following in the footsteps of Travis Scott, J Balvin, BTS and Cardi B, and for the first time ever in France, the 'Famous Order' will drop in all French McDonald’s restaurants from June 20th with the menu picked by DJ Snake himself, available for three weeks. The Producer/DJ with 20 billion streams to his name 'curated' the go-to menu of his choice digging into many of the brand’s iconic recipes: a Double Cheeseburger, French fries, Coca-Cola zero-sugar and caramel Sundae.

This exclusive collaboration, which was kept secret during the several months of preparation, was the collective work of McDonald’s France, A&R Studios (Universal Music France’s creative agency), TMS, DDB, and DJ Snake’s creative and marketing teams together with his label Capitol France. 

The video for the collab’ that will be launched on June the 19th was imagined by creative agency DDB, produced by Iconoclast and directed by We Are From LA, who had already worked on some of DJ Snake’s videos.

"We’ve been working on this secret collaboration for several months now. We’re proud to finally be able to let our customers and fans of the artist step into this creative world imagined especially for this occasion: this includes an exclusive track, a unique menu featuring some of our iconic products, a capsule collection of his clothing brand designed to our colours, a brand new campaign as well as many more surprises to come. For the first time ever in France, our customers will be able to discover the 'Famous Order' presented by one of the greatest French artists, recognised throughout the world". - Anne LAINE, marketing director at McDonald’s France.

A brand new track to introduce the exclusive menu...

Internationally celebrated for his legendary featuring's, DJ Snake jumped in on this collaboration with McDonald’s that will take place over several weeks. He will be releasing his new track 'West Side Story' especially for this launch on all streaming platforms. The new exclusive song will be used to score the accompanying campaign’s video ads and will be aired simultaneously on all main and digital TV channels as well as on social media from June 19th, 9pm (French time).

"I wanted to make an upbeat, happy track, something that’s both timeless and could bring people together and I think this track does exactly that." - DJ Snake

A collaboration mixing McDonald’s and Pardon My French

McDonald’s x DJ Snake, a collab’ that keeps on giving! The artist’s own clothing brand Pardon My French teamed up with McDonald’s for this exclusive capsule collection. DJ Snake designed a special line of products mixing his creative world with the brand’s iconic Golden Arches. T-shirts, hoodies, and denim jackets are available from June 22nd on the site Pardon My French and June 28th in the dedicated Parisian pop-up store giving fans direct access to the collection. Some lucky fans will get the chance to win selected items during various drops, as well as exclusive products and experiences throughout the campaign which will be posted on the Instagram account @McDonaldsFrance.

A meaningful collaboration for the artist, "I spent my childhood birthdays at McDonald’s and I have great memories there with my family and friends. Today, it’s become a major landmark when I’m touring around the world and we often go to McDonald’s following a show" - DJ Snake