McDonald’s Canada Is Shaking up Its Frequent Fryer Program

Get ready to fasten your seatbelts once again as McDonald’s Canada’s Frequent Fryer Program takes off just in time for summer. This year, it’s bringing international flavours to Canada with new McShaker Fries - a delicious twist on their World Famous Fries. 

“For this year’s Frequent Fryer Program, we really wanted to bring internationally-inspired McDonald’s flavours to Canada,” says Erica Juba, director, channel and digital strategy at McDonald’s Canada. “With our World Famous Fries available on so many menus globally, it was a no-brainer to design a campaign that shook up a fan favourite. We kicked off the first three weeks of the campaign with the Churros and Masala flavours, which were available strictly through the app during week one - marking Canada’s first digital-only launch - to give MyMcDonald’s Rewards users exclusive front-of-the-line access. And we just released our newest flavours, Ramen and Tzatziki.” 

In partnership with Cossette and Nexus Design Studio, McDonald’s Canada takes viewers well behind the scenes to a magical airport-inspired workshop where McShaker Fries are made. Full of quirky cogs, gears and flying gizmos, the journey brings the restaurant chain’s latest flavour innovations to life. In addition, OMD led the media strategy and creative development of the app experience was handled by TMS. 

“It was a lot of fun taking a short flight from reality to this whimsical world, imagining a place where all of these different flavours come together,” says Jason Hill, executive creative director at Cossette. “The Frequent Fryer Program is such a versatile platform that it gives us licence to deliver messages in playful ways like this.”

Felix Massie, creative direction for Nexus Design Studio, adds, “This was a really enjoyable project because we were allowed to explore so much entertainment right from the initial pitch, which grew into the idea of designing a whole airport where McShaker Fries make their journey. It was great being able to adapt normal airport stuff into something a bit more fantastical and silly. Every step of the way was about adding fun, not just to the way things looked, but how it all moved, too.” 

To create buzz around McShaker Fries and the MyMcDonald’s Rewards program on the McDonald’s app, McDonald’s Canada also launched the hunt for frycons - fry-inspired icons bearing unique codes that send fans on a Canada-wide scavenger hunt for a chance to win free McShaker Fries. Once found, frycons are added into a passport on the app. Frycons can be found anywhere - so keep an eye out! Both campaigns are available on TV, OLV, OOH, digital as well as paid and organic social.