McDonalds Celebrate the Special Place Dulce de Leche Holds in the Hearts of Latinos

It’s no secret that dulce de leche holds a special place in the hearts of Latinos. Known by many names depending on where you’re from— cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leche or leche quemada —one thing is clear; the love for this iconic flavor is universal.

A flavour so meaningful deserves the spotlight, so McDonald’s is taking it big out of home! The Dulce de Leche Frappé—and eight of its unique name variations—steal the show in McDonald’s first-ever “out of home” video, featuring a larger-than-life reader board that’s as cool as ice… or a frappé.

They also teamed up with Mexican rising star Iñaki Godoy, of Netflix’s One Piece, to invite fans to enjoy the flavour that speaks our language in a uniquely sweet way, and remind them that no matter what you call it, it’s a Dulce de Leche Frappé at McDonald’s! 

Alma, the ungeneral agency that's known for work like Better with Pepsi and Coors Light Iceman to Canto handled TV and OLV, Boden handled social and PR work, Loud and Live managed the experiential, and NavB oversaw media