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McDonald's Celebrates the Happiest Cities in Canada

17/09/2024
Advertising Agency
Toronto, Canada
131
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McDonald's Canada celebrates 20 years of the Happy Meal RMHC Fundraising Program

For 20 years, the sale of every Happy Meal® at McDonald's restaurants across Canada has not only brought smiles and created life-long memories for guests, but also helped families through Ronald McDonald House Charities® (RMHC®) Canada. As the program celebrates more than 1 billion Happy Meals sold and $100 million raised for RMHC across Canada, McDonald's Canada is honouring the "Happiest Cities & Towns" in Canada that have sold the most Happy Meals† for their role in helping make a meaningful difference in the lives of families with sick children.

"If you have purchased a Happy Meal at a McDonald's restaurant in Canada in the last two decades, you've supported RMHC in its mission and helped families in your own community," said Michèle Boudria, president and CEO, McDonald's Restaurants of Canada Limited. "As the founding and forever partner of RMHC Canada, we wanted to recognize the communities that have provided the most support just by enjoying a Happy Meal!"

Based on Happy Meal sales in 2023, McDonald's Canada officially recognizes Langley, British Columbia as the "Happiest City". Other top-selling cities include:

  • Alberta: Lethbridge
  • Manitoba: Thompson
  • Saskatchewan: Prince Albert
  • Ontario: Mississauga
  • Quebec: Gatineau
  • Atlantic region: Dartmouth, NS

Since 2004, a portion of the proceeds from every Happy Meal sold in Canada has helped the 16 Ronald McDonald House® locations and 19 Ronald McDonald Family Room® programs in Canada care for the overall wellbeing of families with children being treated at a nearby hospital. The Happy Meal program is one of several McDonald's fundraising programs that have helped RMHC support more than 468,000 families across Canada.

"Every family who orders a Happy Meal gets to share a special moment together while helping to keep families with sick children close to each other and close to essential medical care they need" said Kate Horton, president and CEO, RMHC Canada. "Today, RMHC across Canada is not able to fully meet the critical needs of families due to lack of space, so as we strive to expand our services to serve more families, even the smallest contribution makes a big difference for those in need across our communities."

McDonald's Canada along with its independent franchisees, crew, corporate employees, supplier partners and guests, proudly support RMHC every single day, through the sale of Happy Meals and RMHC Cookies*, as well as through donations via the coin boxes and through Round Up at the kiosk. In 2022, McDonald's Canada set a goal to raise, together with its independent franchisees and guests, over $70 million for RMHC by 2026. This will help to significantly grow the number of bedrooms for families across Canada over the next five years (2024-2028), from 552 bedrooms today to more than 893 bedrooms. 

To donate to RMHC in your community or learn more about RMHC Canada, visit here.

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