McDonald’s Delivers Paper Bag Art in Norwegian Campaign

In Norway, it's common for people to enjoy their McDonald's meals either inside the restaurant or in their cars. To encourage Norwegians to experience McDonald's in the comfort of their own homes, the fast-food chain has added a cozy twist to their familiar paper bag in their latest outdoor campaign.

The campaign features the McDonald's paper bag, hand-cut to resemble classic Norwegian apartment buildings. Captured by photographer Catharina Caprino, the paper art transformation is the handiwork of Julie Wilkinson from Makerie Studio, a professional paper artist. Remarkably, every element in the campaign imagery, including the window light, was created in-camera.

Crafted by Nord DDB Oslo, the minimalist ad strikes a delicate balance. 

“The craft needed to complement the idea without overtaking it. We aimed to maintain the right equilibrium, ensuring the McDelivery bag was recognizable as a building while retaining its iconic appearance," said the creatives behind the campaign.

The campaign will be featured throughout the largest Norwegian cities this winter and on social media.