McDonald's France Highlights Customer Proximity with Hilarious Billboard

McDonald’s France decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard…

It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying directions to the nearest Burger King drive, 258km and nearly a 5-hour car ride away!

With more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald’s has turned its customer proximity into a major asset.