McDonald's Has Chicken for Everyone in Hits Different Spot

McDonald's latest campaign, 'Chicken that hits different' drops this week and aims to relaunch McDonald’s range of chicken.

The campaign, from Leo Burnett, talks about what makes McDonalds chicken different and was informed by the finding that it is McDonald’s broad range of chicken that makes it stand apart from the competition. It kicks off with a 60 second film shot by SMUGGLER director Tom Speers and will be supported by shorter 30s, 20s and 10s, as well as a suite of bespoke social assets.  

Andrew Long and James Millers, executive creative directors at Leo Burnett UK, said, "McDonald’s has some of the most well-loved Chicken out there, from the classic McNuggets to new fan favourites like the McSpicy. This campaign celebrates the full range of McDonald’s chicken, showing how not only does it ‘Hit Different’ for different people in different moments, but that it’s the variety that makes it stand out from the competition."