McDonald’s Sweden Audio Spot Encourages Night Owls to Silence Their 'Night Whales'

To promote their generous opening hours, McDonald’s and agency NORD DDB created an audio spot for everyone that suffers from night time cravings. In the audio and radio ad, which was aired during night time (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to “silence your night whale” by stopping by their closest McDonald’s restaurant. 

“We always look for unexpected ways to communicate our opening hours, so when the creatives mimicked the sound of night whales, we knew it would hit home with our night owl guests and we felt we had to produce this idea” says Susanne Wahlberg, brand manager at  McDonald’s Sweden.