senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

McDonald's Unskippable Ad Puts Safety First With Both Hands

08/04/2020
Advertising Agency
Moscow, Russia
634
Share
Leo Burnett Moscow launched the campaign for McDonald's Russia on the importance of hand washing

Leo Burnett Moscow (a part of Publicis Groupe Russia) recently created a campaign 'We are for safety. With both hands' for McDonald’s Russia and launched a pre-roll about hand-washing which you can not 'skip'. Starcom (a part of Publicis Groupe Russia) handled the media placement.

'Wash your hands!' - we’ve been told this countless times since childhood. But today, this common reminder has become exceptionally important. Over the course of its entire existence, McDonald’s has maintained a high standard of hygiene and safety which includes the proper hand washing process by its employees. In the current climate, it’s imperative to remind everyone of this good practice and this inspired the creation of this pre-roll spot on YouTube, which can’t be skipped, in literal sense of the word.

Brand
Agency / Creative
Media
Credits
Brand
Agency / Creative
Media
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0